Step into 2024 as brands now prioritize more than just eye-catching designs. Major considerations such as sustainability, inclusivity, creativity and anti-counterfeiting are shaping the industry trends. Read on to discover how innovation is redefining packaging design to engage with consumers. 

 

Reduced plastic and mono-material packaging 

 

In 2024, a leading trend in packaging revolves around a significant reduction in plastic usage, as brands increasingly prioritize sustainability. The shift is further encouraged by sustainability regulations being implemented by governments around the world and making brands responsible for their CO2 emissions and overall environmental footprint. Brands are minimizing the use of virgin plastic and opting for materials that facilitate easier recycling. 

 

Kellanova, for instance, has taken substantial strides by reducing the volume of plastic in the packaging of its brands, Cheez-It Snap'd, Cheez-It Puff'd, and Club Crisps, while maintaining the same quantity of food in each package.

 

Furthermore, Mars China has joined the momentum by introducing a Snickers bar featuring dark chocolate cereal in mono-material flexible packaging, demonstrating the industry's innovative approaches to reducing plastic waste.

 

Material manufacturers today offer innovative sustainable materials that enable easier recycling, materials made of recycled content and materials that are not dependent on the usage of fossil fuels.